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Google brings ads to video games

Wed, 15 October 2008
by: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it | source: SMH | thanks: Spy Machines

You can't escape them

More ways to win...
Google has announced they will soon be marching into web-based game territory with the launch of 'AdSense for Games'.

It is an expansion of Google's AdSense program, which matches ads to the content of websites. Similarly, AdSense for Games will show, for example, ads targeted at young men in sports and action games. The ads themselves would be videos that players watch before or after a game, or after completing a level.

AdSense in Games lets Google offer advertisers "yet another place" to reach customers, said Christian Oestlien, senior product manager at the Mountain View, California-based company.

- SMH

'AdSense' for games is Google's latest bid to remedy slippage in online advertising and to compette with Yahoo who already offer ad-supported games.
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PC PowerPlay Issue #158: December 2008

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Available 15th October 2008 at all good newsagents!


So many reviews...so many...

PCPP#158 simply had far too much awesome for us to give it only one cover. So, we gave it two.

If you're looking to give the disc a miss this time around, you'll get the super-suave British agent, while those who crave the goodness that is the PCPP Disc will get Call of Duty, complete with explosions.

And you can always buy both...
Read more...
 

WoW Bot loses court battle

Tues, 2 October 2008
by: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it | source: BBC News | thanks: Dubious sales agreements

Bot breaches license agreement; $US 6m payout

No more taking down boss mobs on autopilot. /sad
Blizzard have successfully sued for damages from the creator of a WoW 'bot, after claiming it breached a license agreement.

The program manufacturer, MDY, produced the Glider software so that players could automate some of the more repetitive tasks in World of Warcraft, and sold copies at $25 each.

They will now be required to make a $6 million dollar payout to Blizzard for damages.

[The Glider] proved popular with many WoW players as it helped them automate the many repetitive tasks, such as killing monsters and scavenging loot, required to turn low level characters into more powerful ones. Although sizeable the damages award could have been bigger, say experts, if MDY had not won some of its arguments about damages in court.

It was also helped by an admission in court that it would be reasonable to pay some form of damages. The damages award could be delayed if Blizzard appeals against the judgement which threw out its claim to double or triple the cash settlement.

- BBC News

During the original court hearing, MDY successfully proved they didn't violate the anti-circumvention clause in the license, but were still found to be liable for other violations .

Leading up to the initial July ruling, it was argued by Blizzard that the software they provided was only licensed, and not 'sold'. They have since asked for an injunction on MDY, in order to prevent the release of the MMOGlider source code.

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November 14: Australian Lich King Day

Tues, 16 September 2008
by: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it | source: Blue's News | thanks: Level 80 cap!

WoW: Wrath of the Lich King release date confirmed

So, brotha Lich King was just kicking back and chilling, ya know?...
The latest expansion pack to international MMO juggernaut World of Warcraft has been confirmed for a November 14 Down Under release.

While North America and Europe will get it on the 13, Australia, along with several other Pacific and south East Asian countries, will have to wait a day longer.

As well as confirming the November 13 release for Wrath of the Lich King, Blizzard also released details of the collector's edition package, for those who want to pony up the extra cash.

Included in the "limited Collector's Edition package" will be the game, a 208-page art book" featuring never-before-seen images from the game," a behind-the-scenes DVD, soundtrack CD, mouse pad, and two starter decks for World of Warcraft trading card game March of the Legion. No pricing information for any of the editions has been released.

- GameSpot

The game will feature the usual smattering of new areas, equipment, and other extras, as well as introducing the first Hero class, the Death Knight.

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PC PowerPlay Issue #157: November 2008

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Available 17th September 2008 at all good newsagents!


PCPP Goes Psycho...For Gaming!

Yes, he's an ugly, gruff soldier with a distinct liking for violence and swearing in equal proportions, but we still love him. Why?

Because good ol' Psycho is leading Crysis' second foray into the world of PC gaming, as well as heading up the superior line-up of games and tech in PCPP#157!



Read more...
 
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PCPP #162 Available February 4!

Time to hit the battlefield. The extreme battlefield. Click here to suit up!

 
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