Game Conferences Step Up To The E3 Plate
Tue, 15 August 2006
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| source: various | thanks: mutant growth caused by fallout
E3's fractured spirit will live on

It's all games and palm trees
In the wake of E3's
downsizing, there has been a flurry of activity from other game conferences. Many have announced plans to increase their size and gaming focus, and some are aiming to take over parts of E3's old business.
First up is
Gen Con, which bills itself as "The best four days in gaming", or rather eight days, since there are two Gen Cons held in Indianapolis and Southern California. As
Gamespy reports, both Gen Con events will be expanding in 2007 and will feature more videogame content, and the So Cal event will even be moving into E3's old digs at the Los Angeles Convention Center. Its videogame coverage won't be as comprehensive as the old E3, however, since Gen Con also covers other forms of gaming like board games, role-playing games and miniatures.
Meanwhile, the Consumer Electronics Association (CEA) is
positioning itself as a possible saviour of smaller game companies who might find themselves out
in the cold after E3's downsizing. The CEA has formed an advisory committee to investigate whether it could hold a new gaming event in 2007:
"Since ESA decided to eliminate the E3 event in its known format, we have been deluged with inquiries on whether we could fill the tradeshow needs of smaller video entertainment companies," said Gary Shapiro, president and CEO of CEA. "Our executive board met yesterday and unanimously asked staff to explore ways that we can help the gaming community."
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CEA
Like E3, and unlike Gen Con, the CEA's new event would be a trade show designed to facilitate business dealings between developers, publishers, retailers and so on.
G* (or G-Star), a Korean games show and trade event held in November, has also entered the ring as an E3 alternative.
Gamasutra reports that G*, which claims an attendance of 160,000 people, considers E3's downsizing an opportunity to increase its size and content even further.
Another event that continues to grow larger is the
Penny Arcade Expo (PAX), which focuses on game culture rather than business deals. In 2007 PAX will be held in a venue three times the size of the 2006 location, and the event is attended by big game companies like Microsoft, Nintendo and Ubisoft. But as
FiringSquad reports, the PAX organisers want it to keep its focus on the game community rather than business.
Finally, FiringSquad has a speculative
article predicting which game shows are likely to replace E3. It concludes that the most likely contender is the
Leipzig Game Convention, which will be held later this month and features big name exhibitors like Blizzard, Midway, Take 2 and Ubisoft.
"Replacement" is probably the wrong word, though. E3 was downsized because it grew too big and unwieldy, so other events will want to avoid the same mistake. In any case, all these conventions will ensure we're never short of gaming news.
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