Blurring The Lines Of Reality
Tue, 17 October 2006
by:
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
| source: Joystiq | thanks: real life imagined
Reputable news outlet joins online game

The future of online journalism?
The high profile online game
Second Life (a multiplayer virtual life simulator that resembles The Sims) has come under renewed controversy in recent months with the immersion of real world corporations in the game world. The latest corporate wonder to join the Second Life family is the news service
Reuters.
For a meagre $5000 setup fee and an annual running fee of $500, corporations are able to set up shop in the game to promote and sell their wares, and when registered users of the game are spending an average of 13 million dollars (US) on digital products and services, more corporations will continue to flock to the game.
Reuters plans to begin publishing news from the "real" world (including photos and video reports) for Second Life members and bring the latest goss from Second Life to their real-world reader when they visit a Reuters website.
Reuters will have journalists reporting and writing financial and cultural stories within and about Second Life as part of the London-based company's strategy to reach new audiences with the latest digital technologies.
-
Official Press Release
With other high profile companies such as Coca-Cola, Reebok and Intel vying for in-game marketing supremecy, it's only a matter of time before more high profile corporations flirt with the opportunities that Second Life presents.
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it