| Google brings ads to video games |
 Google brings ads to video games Wed, 15 October 2008 You can't escape them
 More ways to win...
It is an expansion of Google's AdSense program, which matches ads to the content of websites. Similarly, AdSense for Games will show, for example, ads targeted at young men in sports and action games. The ads themselves would be videos that players watch before or after a game, or after completing a level.
'AdSense' for games is Google's latest bid to remedy slippage in online advertising and to compette with Yahoo who already offer ad-supported games.
AdSense in Games lets Google offer advertisers "yet another place" to reach customers, said Christian Oestlien, senior product manager at the Mountain View, California-based company. - SMH
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