| 06 | 08 | 13 - The lost land of lost gadgets lost? |
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PIXEL DUST Lost land of lost gadgets lost? Sun, 13 Aug 2006 ![]() With the news of the re-formed and streamlined E3, we also have news that the streamlining will probably cost many of the smaller players their invite. Many of these guys got a polite message from the ESA saying, thanks for the support in previous years. Where does that leave our beloved E3 gadget carnies? On a basic level it makes a lot of sense. If you have two thousand exhibitors, the intimate meeting room approach probably isn’t going to work. It’s still a pity to have things shake out like this. The little guys managed to claw their meager coverage on the back of magazines sending their journos out for more "serious" work. Even if they managed to have their own splinter shows, there's almost no way it would be practical for PCPP to get out to them. ![]() ![]() Maybe all is not lost, however. It seems that many of the companies involved are now making enquiries at the Consumer Electronics Show. It will be fascinating to see how they are met. I guess we’ll see whether E3 has fulfilled its job in raising the industry’s profile, and the profile of the little guys, to the point that they slide right into wider culture. |



























