Working as close as I do to the industry, it's really easy to get a little over it all, but every now and then a piece of news drops that reminds that games and gamers can be a force for good. That's exactly what the Overwatch community has just proved, having raised $12.7 million dollars for the Breast Cancer Research Foundation.
The windfall was part of a charity campaign run by Blizzard, where players could purchase a special 'Pink Mercy' skin, and a similar t-shirt in real life. There was also a charity stream effort, which alone raised $US130,000 on Twitch!
All up, it's the biggest single corporate donation in the history of the foundation, so well done Blizzard!
“Blizzard Entertainment’s record-breaking commitment to activate change for women’s health by mobilising the gaming community worldwide will have a lasting impact,” said Stephanie Kauffman, Chief Strategic Alliances Officer at BCRF. “Blizzard’s support of BCRF will help accelerate breakthroughs in prevention strategies, improved treatments, survivorship and quality of life for breast cancer patients worldwide.”
"BCRF does critical work every single day to support women’s health and develop new research and strategies for preventing, treating, and curing breast cancer, and we’re proud to make this contribution to their efforts," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment, in today's announcement. "I’m grateful to all of the Overwatch players around the world who made supporting such a good cause possible with their enthusiasm for the game and their generosity.”
And, as I always say when it comes to cancer... FUCK CANCER. If you want to donate to a local charity, the National Breast Cancer Foundation is a good place to start.